Monthly Archives: September 2011

A new age of players for a new age of games

While MMO players discuss the next generation of online games in terms of post-WoW era, innovative concepts, market saturation and whatnot, a rather striking occurrence has somewhat slipped under the radar: the great player age shift creating a completely new set of challenges for future developers. That’s right, we’re not just harder to please and more experienced, we’re plain older!

The MMO players of yesterday are grown up and “their kids” have joined the market. This is quite the precedent for this industry; yes, there used to be older players before, but not nearly in the same way as there are today. If we look at the age of when MMOs actually became widely popular, we cannot really talk of much longer a span than maybe 10-12 years. Mainstream? No more than 7 years.

That means, for the first time the MMO market faces an audience that has grown with them – and they still want to play MMOs! They’re the teens of yesterday, now joined by the kids of today. Slowly, we begin to realize just what this means, especially in terms of a whole new world of player variety and new expectations.

A relatively young, average audience is easy enough to manage; back when we were in our teens and early twens, we had loads of time. We had a high tolerance for repetition and grinds. We easily worked in teams and committed to regular guild runs. Not so a decade later. The young audience is still there, but so are we – and now, we have lives to run, checks to pay, families (and lazy cats) to look after who cannot so easily “fit around” other schedules and cannot be second priority to other people. And we need our sleep, regularly (darn…). So, we try to make the most of our time online, because it’s preciousss. Somehow, we realize that we cannot and should not quite achieve the same under such limited conditions – still we’d like to feel like we’re not missing out on too much. I still want to have the cake and eat it too.

How will the MMOs of the future deal with this changing, more mixed and demanding audience? Will they grow past us, leaving us behind or will they try and benefit from this huge opportunity to appeal to a wider circle of players? Might they even change their focus drastically in favor of this older generation?

P.S.: For the record, I’m still young – just so we cleared that up!

When do you get to that point of enough is enough?

A comment Liore left on my article of last Friday got me thinking about a question I have visited in the past, but never quite found the ultimate answer to. Or rather, I have found too many answers for myself to only stick to one. I’m talking about the question of what exactly it is that finally triggers our often very difficult conclusion to quit a long-time MMO completely and with that, leave our social ties behind (which is sadly the truth for most), putting a stopper into our bottle of fond memories.

In the light of many recent blog posts I’ve read on the topic of quitting WoW, I don’t believe I’m the only one still struggling to answer this question. It’s tough to leave a virtual home of many years behind; it hurts to wave that final goodbye to people you have played side by side with for so long, sharing victories, real laughter and tears together. So, why would the answer come any more easily, anyway?

The more I thought about this, considering different players’ experiences and my own, I came to the conclusion that there are mostly the same three basic reasons involved when long-term MMO players pull the plug on the game they used to call a second home – and that these reasons all need to be present to some extent (some more or less) for it to happen.

Reason #1: The game changed
We feel that the game has changed over time, fundamental design aspects of it having been altered to a point we can no longer tolerate. World of Warcraft for example DID change in many ways and there’s no denying that some of it were drastic changes. Yet, there’s a question here of why we are willing to put up with changes in some areas and not in others. Or rather, why we are often willing to go along anyhow, until we don’t. What causes us to make the call of  “enough is enough”? While we might have valid qualms with the game, what influences the time of our final decision-making truly?

Reason #2: People changed
While many of us start out solo in a new MMO, our continuous enjoyment of the game will soon be generated by playing and interacting with other people. It’s a gradual shift we hardly notice, until bonds have been established so thoroughly that we play the game because of others just as much as for ourselves. However, our social environment is constant subject to change: our friends-list, our guild will never stay the same forever, no matter how stable they may seem for a while. People come and go, some leaving for pastures new with a different guild or server, others snatched away by real life. For a short while only, we walk side by side. It’s completely out of our hands but it affects us deeply, especially when those start leaving (or changing) who we consider the main characters in our story. They leave a painful gap behind which sometime is too great to overcome.
So, as we go on complaining about how much the game has changed since the good old days, what we really mean to say is: “it’s not the same anymore because they are missing”. That realization comes sooner or later – and with it comes a feeling of general disillusionment maybe, a melancholy or wistful sigh over the things beyond our control in life. That is not to say that we cannot make new friends, but there comes a point when we just don’t have it in us any longer.

Reason #3: I have changed (or: the nature of time)
While we might believe that we never change in our gameplay wishes, we do change. We might not change much on “the surface”: we still want to go on adventure with our friends, raid a little, do some PVP – but there is that elemental quality of time itself. Experiences change us always and as we grow (older) we have more and more of them. There are only so many times we can find joy and wonder in the exact same activity, there are only so many maps to travel, dungeons to run and even items to gather in the same game. Inevitably even the new will feel old – everything feels like a repetition, the same thing with a new coat of paint. Not even the best MMO can last forever, been there done that will find you sooner or later. You’re getting older, the world feels smaller. It’s the way of life, as cliché as it sounds and nobody is to blame here.

This concludes the list of the three main reasons. And it is rather striking how often we actually mistake the reasons 2) and 3) for the first one. I’m sure you know exactly what I mean.

The glue that holds it all together

In “The Mexican”, a rather frivolous Hollywood crime/romance movie from 2001, the protagonist Samantha struggles to find the answer to her fundamental question for the full duration of the film: the question of “When do you get to that point of enough is enough?”. In her case, a question about just how much more she should put up with in her life because of her rascal partner, an endless trouble on two legs constantly getting her mixed up in dangerous business. While chased by a rather unusual assassin, Samantha tracks down her heart’s answer as she sets out to save both their lives. More about that in a minute…

We never leave a beloved MMO behind over just one reason, exceptional cases and acts of nature aside (someone’s life changing drastically, financial struggles, moving to Mars etc.). The game has to change and always in more than one way. We have to change. The people around us have to change or leave*. All these factors need to coincide.
Funny enough, it’s people too who have the power to bring us back. And why is that? Because we long to share our time and adventures, we long to pick up arms together once more. I believe that especially social ties have the power to keep us for much longer in a game that we otherwise wouldn’t enjoy; other people generate new and countless ways of content (and fun) in MMOs. Our joys and victories get bigger when we share them, our worries smaller. Our friends make our best moments memorable and thus our virtual experiences all the more immersive and real.

No developer can code this fundamental aspect and mechanism into their MMO, none of them can “produce” this powerful effect they benefit from so immensely. They can only set the stage and create enough room for us to do it – to really “live” in their worlds. And if they achieve this, then we’ll likely be their guests for a long time to come.

Which brings me to my final, simple conclusion: we don’t leave a long-time (!) MMO just because it’s gone bad. We don’t leave it because we changed. We don’t leave it because it’s just old.

…Samantha’s question is finally answered by the unlikeliest person imaginable, namely her persecutor Jerry, at the end of “The Mexican”:  
(Samantha) “I have to ask you a question. It’s a good one so think about it. If two people love each other, but they just can’t seem to get it together, when do you get to that point of enough is enough? – (Jerry) “Never.”

We leave an MMO for the combined three reasons mentioned above. Most of all though, we leave because of the missing glue that held it all together for so long: people. Friends. The world looks completely different when they are around. Maybe we even manage to bring them back, sometimes just to realize that we still fail to reproduce that feeling of “back then together” today…but it was worth a try, anyway.

And that’s why future developers must never under-estimate the significance of social interaction and (enforced) cooperative play which ultimately sets the stage for meeting people. You really want to make sure players can and must play together in your MMO!

*P.S. While I use the terminology of “people leaving” to simplify, the loss of your social environment does not necessarily require an explicit, absolute “physical” distancing. Just as much, we can lose important people in our picture due to a changed relationship, a disappointment (the loss of an idea of somebody) or overall new in-game conditions. In terms of personal loss (and reason #2), they all come down to the same.

Friday reads for the community

It’s funny how a thought or idea can deeply occupy you at times and after you’ve finally brought it to paper and pushed that publish button, you find it echoing back at you wherever you go. It’s probably partly a mental mechanism; like back when you were thinking about buying that white Volvo – lo and behold, you started seeing white Swedish cars everywhere you went. A subconscious, biased shift of focus.

That’s only half of the truth though, because sometimes a topic just “lies in the air” like that – it’s weighing ever so heavily on the minds of a certain group of people, a social or cultural circle. It’s there waiting for you already, biding its time in subtle hints and signs, quietly dripping into our collective consciousness. It takes one well-articulated thought, one clear voice stepping forward for things to break lose. Or one conflict too many.

I’ve felt as if we are truly approaching a turning point in the blogosphere lately, which is only a mirror for a greater one approaching in the MMO industry, of course. It’s almost tangible now, although we cannot put our fingers on it just yet – it’s pretty clear though that WoW holds a significant part therein. There’s been talk of the (symbolic) death of WoW everywhere and there are exciting times ahead in terms of new and big title launches and promising new concepts. There are those who can’t wait and those who are still skeptical.

Most of all though, I feel that there’s a great fatigue around: people are tired. Tired of the black&white thinking still around in this “community”, fed up of fighting petty battles over who should get more attention from (future) developers. Fed up over having to justify what constitutes their personal enjoyment. Will our discord never end?

Frankly, I am tired of it too. I don’t get why one side needs to actively belittle the fun of the other, just because they feel that their own enjoyment has been ruined. For the record: I don’t play WoW anymore, no I’m not happy about how things have gone there, so I unsubscribed. Still, I keep reading and enjoying WoW blogs and I don’t blame the remaining players so much for my loss as I blame certain mindsets and developer choices that disadvantaged me when I am not convinced it needs to be “all or nothing”. I can disagree and will keep disagreeing on things like short-term thinking among players or how devs like Blizzard handle the current market – but my wishes are my wishes. If developers for some reason (money – surprise, surprise!) prioritize other playstyles over my own and can keep “enough” players happy with that, well then I’m out of luck! And oh, I hope things will change in my favour someday. I don’t blame other players for what is ultimately their preference though. No matter our differences, in the end it’s about priorities, implementation and catering to variety or not. I happen to be on the wrong side, for the moment. Personally, I don’t think Blizzard’s “trend” will continue forever though and the signs are already there.

So, what can I do? I can dwell in the past and lament the negative changes I perceive in the genre – but then, I’m not one for opposing reality much. I’ve written about the things that bother me plenty of times and by all means, we should keep criticizing as long as we discuss mindsets or design aspects, not people. Big difference here, obviously it’s about how you do things. Personally, right now I’d like to hear about solutions rather than finger-pointing or arguments over subjective matters. I’d like us to accept reality and focus forward. I want to consider objectively and constructively, how the mixed crowd that MMO players are today (and they are here to stay) can still be united under one big roof – without anyone’s individual enjoyment “suffering” from it. I don’t know about you, but that would be my ideal MMO future, anyway… It shouldn’t be that we consider other people a nuisance in a massively multiplayer game. What is this genre about if not about playing with different people? I am not actually interested to live in a “playstyle monoculture”: how many times have I discovered content in an MMO thanks to friends with different approaches and motivations?

Not possible you say? Well then, maybe you need to think bigger. There’s nothing to suggest that this genre has not lots of room for growth still, technically and in general approach. This book has a long way to go; there are still plenty of chapters to be written. And I’m still hopeful; hopeful that the difficult will be attempted and achieved. And if not, well what’s the worst that could happen? That our differences were so great to overcome that we’ll see a lot more niche products in the future. For better or worse.

In the words of the wise Oogway:

Quit, don’t quit? Noodles, don’t noodles? You are too concerned about what was and what will be. There is a saying: yesterday is history, tomorrow is a mystery, but today is a gift. That is why it is called the “present.” 

Today, I am sending a /wave to all of you living in the present. Those challenging past values and inflexible minds and those who manage to find the butterfly no matter where and when they are – that biggest of all talents. A special weekend mention goes to –

  • The Big Bear Butt; for still enjoying WoW and being sick and tired of those trying to ruin it for him and everyone else. For demanding you to open your eyes or unsubscribe already.
  • Gazimoff; for asking what MMO players really want and highlighting the importance of playing with friends. That little detail powerful enough to over-throw any no matter how otherwise perfectly balanced game.
  • Shintar; for pointing out that content is constituted by enough players enjoying and spending their time on something. You don’t always have to like it too.
  • Tesh; for having visited the topic of playstyle diversity and allowing for more player flexibility within the same genre/game many times on his blog (and generally being wise like that).
  • Scrusi; for being a Vork and embracing critical debates as long as we don’t condescend to each other. In essence we all want the same, namely have fun (together).
  • Issy; for “…as long as I’m not hurting anyone else, I will play how I fucking well like, and enjoy it.” – Sometimes one line is worth more than a thousand words.

Nobody is saying you have to like all change, but change is upon you, whether you like it or not. So, the only question remaining is: how are YOU gonna handle it?

And with that, I wish an enjoyable and challenging weekend to all of you – no matter where you’ll find it.

On the subject of subjectivity

Several weeks ago I discussed the ending and entire first season of A Game of Thrones, the adapted TV series from George R. Martin’s fantasy classic, with two of my best friends. One of them has been a big fan of the author’s for many years; the other was mostly curious and in for the ride. As for myself, I watch pretty much anything that comes with a high fantasy label on it and promises an above-average production quality and cast.

As we drew our final conclusions, we didn’t necessarily agree on what we liked/hated the most about the series. I for one, felt that it had had a very slow start, picking up on pace and depth only after the 3rd or so episode. I also found the script somewhat lacking in places. However, I absolutely loved the setting, the care that had gone into authenticity and atmosphere – that alone justified keeping watching for me, and then there was the character of Tyrion, so brilliantly depicted by its actor, a joy to observe. Unlike me, my book-savvy mate loved the pilot and first few episodes the most. His overall praise was all on how the film makers had respected the original material and how well a lot of it has been put onto screen. I’ve no way to judge this because while I did read the books a long time ago, I frankly didn’t enjoy them at the time (don’t tell him) and so I’ve forgotten most. As for my other friend, he did apparently not notice the dialogues, nor does he care for nice settings in general; he loved the gore and naked skin and that “Sean Bean lost his head in the end!” Right…

Subjectivity can be a beautiful thing. Despite the fact that we all enjoyed different aspects of the series, we arrived at the conclusion that we definitely want to watch the second season when it comes out. We had fun with the first and never did it come to our mind to try battle each other over which one of us had truly found “the correct or better reason” to enjoy the series. How pointless and silly would that be?

For the film makers, the outcome couldn’t have been more successful; instead of only appealing to the book nerd, or the fantasy geek or Conan, they managed to get all three types for an audience. Had they focused on just one of us instead (not to call this a realistic option in this context, but anyway), they’d have cut down their success by 66% and might never afford that announced sequel. As for us – we would’ve had a lot less to talk about together and missed out on the chance to share an experience. I don’t believe I would prefer to watch the series all by myself.

Why we gravitate towards absolute truths (and think we have them)

It’s human nature to assume that our own needs and values are essential and absolute. That’s how we start out in life and got by for a very long time, on a more primal level where survival is a struggle and everyone needs to push through his own needs first. While resources are limited, everyone else is the enemy.

Today, we are a lot more cultivated than that. For one, we don’t live in caves anymore and we enjoy the luxury of having our food carried over for us from across the planet. We still have slaves, but we call them “third world” people, as we enjoy our first-world after-work cocktail at 5AM in the afternoon. We can afford to relax about social pecking orders, a little, and we can dare to switch perspectives – as long as we’re on the safe side and it’s halfway agreeable (there be dragons). Oh yes, a lot more cultivated.

For all our displayed culture and intellectualism, we’re not so far away from our cavemen ancestors. We’re still the most important person in the world and have to be, and we’re still kinda right when others are wrong. Most of all we are still subjects and as such subjective. It’s harder to disagree with yourself than with others, objectively speaking.

Why we don’t want absolute truths (even when we think we do)

When we’re discussing video games, design aspects and what developer teams “should and shouldn’t do” (for us) in our future MMOs, we can only ever hold our stance from a very individual point of view. We’re convinced of what we call fun or challenging or meaningful because it’s fun and challenging and meaningful for us. We play the same MMO, but we do not necessarily play the same game, so our strong opinions easily clash with others. However, it’s exactly this diversity that makes MMOs such a great experience. Yes, I actually believe that.

MMOs are vast worlds, by nature appealing to more than one type of player. And while I am pretty sure I know what I want from them, I’m not sure I’d like things always designed completely in my favor. Frankly, if I was to determine the “3 top focuses” of the next game in development, I wonder if that would really make for a lasting experience. Would I feel entertained enough to play it for months on end?

I myself am no gamer “stereotype”: some days I’m a raider, a theory crafter, a guild leader. On other days I’m a PVPer, utterly uninterested in PVE. I am an explorer always, looking for the next ingame secret, special landmark or beautiful tune. And then I am happy enough to spend a few hours on wardrobe as I chitchat away with friends in guildchat. Those friends again have different priorities than me but they’re an essential part to my gaming experiences – I want friends to be there with me.

So, how am I supposed to find one definition for viable gameplay motivations? Even for myself?
Absolute truths don’t necessarily make for fun games. They certainly don’t make for diverse games and p(l)ayer bases, or even for a game you would enjoy long-term no matter how clearly you perceive your own factors of enjoyment (this moment in time). Maybe you want to eat a Filet Mignon today, but do you also know how to prepare the best one possible? And would you like to eat it ever day, all by yourself?

MMOs have room; they have room for a multitude of playstyles and different players – players with different moods, preferences and priorities. That diversity is part of their selling point, letting us enjoy many facets and thus find something to do for years. It keeps our servers populated too, because it offers room for change and choices. Our disagreements encourage developers to maintain diversity and choices in their games. Did you ever think about it that way?

We can’t define what should be enjoyable to every type of MMO player. We shouldn’t even try and define it too much for ourselves, in an all-exclusive kind of way. This is why we cannot agree on fundamental aspects like “fun”, “challenge” or “meaning” in discussions either; the only thing we can agree on is that “having fun” means that a person is enjoying himself in some shape or form; that he’s having a good time and that this personal, positive outcome justifies his choices for him. Choices which are just as good as ours. Whether we’re watching movies together, playing games or ordering from the breakfast menu, we have valid preferences and motivations that govern our personal choices. If you love mushrooms with your Full English and I don’t, that doesn’t make me any “better” than you. It doesn’t mean mushrooms are lacking nutrition either, just because I happen not to care for them.

MMO players who find fun and meaning where I cannot, are not my opponents. While we might enjoy different things, there’s one thing all of us have in common: we want to enjoy ourselves in online games. We want online games to become the best they can be – and that is something that should unite us.
Now, if some of our wishes seem diametrically opposed, well that’s when I turn to developers: to create games that make room for everybody. For choices, for variety, for alternative, yet equally valid roads we can only benefit from.

In “A Beautiful Mind”, the biographic tale of John Nash’s life and his discovery of the governing dynamics theory, the ideal outcome of a game is being redefined in this not-so-serious analogy; the bottom line being that when looking for summary success (rather than a mutually exclusive approach), players should strive for solutions that are the best for as many as possible, rather than best for one individual. Transferring this philosophy to MMO game design, it means that we all benefit from games that appeal to a variety of players, rather than just one or two. It means that there can be subcultures and niches, all equally satisfied by the same game allowing its player base to define fun and meaning for themselves.

One of the biggest, monumental achievements of World of Warcraft 1.0. was uniting countless gamer types under one banner like no other MMO ever had before; there was something here for everybody! Not everything for everybody maybe, but something for all of us. Sadly, as is often the case, things started to change when WoW became so obviously successful. Today, it doesn’t feel as if the game still means to appeal to the same big crowd – in fact, it’s become rather clear that when Blizzard say “we want to make the game fun for the most players”, what they’re actually saying is “we want to make the game most fun to a group of players”. Apparently they have found the definition for fun in WoW? And so they take choices away from the audience, ultimately losing many of them (losing more and more of them still). There’s no room any more for all of us in Azeroth.

Their entire reasoning is of course a fallacy; they have not in fact achieved to appeal to “the most players”, current quantitative evidence speaks against that. Instead, they’ve reduced the room to co-exist in WoW, they’ve chosen to focus everything on somebody. From a financial viewpoint that makes hardly any sense either: there’s no such thing as making your audience pay for more than one subscription per month. If you want to increase profits, you need to create space for many, equally happy people.

Why my house is still your house

We are not competitors. None of us are in a race for the exclusive formula for fun, challenge or meaning. We don’t make MMOs worlds any more enjoyable by dismissing a variety of playstyles – and we shouldn’t have to. Developers are in charge of how much room their virtual worlds can offer to the audience, of just how wide they want to open the floodgates. They’re the ones responsible to prioritize and balance content – let them fight over how to achieve this. Easy or not, one thing is for certain: we get better games and more colorful communities if they manage this balancing act. If they succeed to create an MMO that defines as much as necessary, as little as possible. Where the player base can be more than mere consumers and all add to the world instead.

I want to live in a bazaar, rather than a cathedral. I prefer the house with different windows and paints, with arches and funny corners, secret tunnels and weird trees. Not a house built after a harmonized plan on paper, finalized a long time ago. I want to explore a garden where wild things keep growing and the next bend in the road is ever unexpected. I want my MMOs to be mazes and bottomless pits.

May be you are an avid RPer, taking joy from things like player housing and cosmetic items. May be you’re a raider who gets kicks out of optimizing his stats and gear. Or maybe you’re a PVPer, looking to gank both the RPer and the raider for equal reasons. Either way, we should be able to live in the same place – even if just to meet someday at a crossroad, to exchange a fleeting glance as we pass down the way.

If the house gets too small, it’s not the people in the room who are the problem.
I will see you there, I hope.